An advertising slogan represents identity of a certain brand, a company, a state or a nation. The fact that the majority of Serbian brands (companies) has been sold out is a direct cause for impoverishment and degradation of the Serbian population.
On the other hand, social phenomena such as alcoholism and other addictions give us a poignant picture of the decay of an individual in every sense: healthwise, socio-economic, psychological, emotional. My drawings of the drunk and drugged people are drawn by text instead of lines. One can read the popular brands’ slogans that carry a positive atmosphere of advertising glamour: „It's the small things in life that make you happy“ which is a slogan for ’Milka’ chocolate and we have as well „It is important to have someone to rely on in life“ by Erste Bank. These slogans have acquired a new form of well-known proverbs and popular sayings and now impose themselves as a recipe for happiness which the consumer is going to feel the moment they pay for the product or service. The contrast between the optimistic message and a visibly unhappy man is directly related to the stereotype of success imposed by today's consumer society.
The works are digital prints, they vary in dimensions and base. Beside the title, the origin of the slogan i.e the product, service or brand that it represents are also indicated. All slogans are still or were broadcasted in our media.
On the other hand, social phenomena such as alcoholism and other addictions give us a poignant picture of the decay of an individual in every sense: healthwise, socio-economic, psychological, emotional. My drawings of the drunk and drugged people are drawn by text instead of lines. One can read the popular brands’ slogans that carry a positive atmosphere of advertising glamour: „It's the small things in life that make you happy“ which is a slogan for ’Milka’ chocolate and we have as well „It is important to have someone to rely on in life“ by Erste Bank. These slogans have acquired a new form of well-known proverbs and popular sayings and now impose themselves as a recipe for happiness which the consumer is going to feel the moment they pay for the product or service. The contrast between the optimistic message and a visibly unhappy man is directly related to the stereotype of success imposed by today's consumer society.
The works are digital prints, they vary in dimensions and base. Beside the title, the origin of the slogan i.e the product, service or brand that it represents are also indicated. All slogans are still or were broadcasted in our media.
