Manipulation of human desires is the foundation of any advertising. It takes just 1/10 second
attention to be focused on a billboard (or similar advertising messages) so that the image remains etched in the memory for much longer. In America, 40,000 commercials on TV encourage poor nutrition, obesity, smoking and alcohol consumption. The children provide the least resistance to the influence of messages. They remember and unconsciously repeat what they do not understand and learn even when they are not aware of the process. Advertising targeted at children often uses the authority of the famous and popular personalities and characters from children favorite cartoons. Whole series of toys are made according to the latest cartoons and their characters.Limited financial resources of parents do not always allow the purchase of overpriced „originals“so one has to buy a Chinese copy. It is not uncommon that the quality of those toys is found below any ethical sense, which we can see through the examples of temporary sequestration of toxic Chinese toys. Some hazardous materials found in these toys and identified during testing, such as polycyclic aromatic hydrocarbons, nonylphenol, formaldehyde, nickel may potentially contribute to the development of oncological diseases, slow growth in children and cause many health problems.Factory "Vangći" of the Shenzhen made toys coated in industrial chemical 1.4 butanediol. If swallowed, these chemicals are metabolized into gamma-hydroxy bitirat (GHB), which can cause problems in breathing, loss of consciousness, drowsiness, coma and even death ...
The work "Lego" is an installations on Plexiglas made out of children's stickers purchased in the Chinese mall (New Belgrade's Quarter 70), that are made in China.The teasting of the samples of the stickers (from the istalacion) in the Institute for Pablic Health of Serbia “ Dr. Milan Jovanovic Batut” showed that the stickers were toxic. The lab results showed that the stickers present a health risk because they contain a much higher level of phthalate than allowed. According to Serbian laws the level of phthalate in the plastic parts of the toy may not rise over 0.1%. The level of phthalate in the samples of stickers was over 9.4%!
Phthalates are group of chemicals used most commonly as plasticizers(substances added to plastic in order to increase its flexibility).It has been proven that phthalates are causing infertility among men and that these substances are harmful for the human health, working and living environment.
attention to be focused on a billboard (or similar advertising messages) so that the image remains etched in the memory for much longer. In America, 40,000 commercials on TV encourage poor nutrition, obesity, smoking and alcohol consumption. The children provide the least resistance to the influence of messages. They remember and unconsciously repeat what they do not understand and learn even when they are not aware of the process. Advertising targeted at children often uses the authority of the famous and popular personalities and characters from children favorite cartoons. Whole series of toys are made according to the latest cartoons and their characters.Limited financial resources of parents do not always allow the purchase of overpriced „originals“so one has to buy a Chinese copy. It is not uncommon that the quality of those toys is found below any ethical sense, which we can see through the examples of temporary sequestration of toxic Chinese toys. Some hazardous materials found in these toys and identified during testing, such as polycyclic aromatic hydrocarbons, nonylphenol, formaldehyde, nickel may potentially contribute to the development of oncological diseases, slow growth in children and cause many health problems.Factory "Vangći" of the Shenzhen made toys coated in industrial chemical 1.4 butanediol. If swallowed, these chemicals are metabolized into gamma-hydroxy bitirat (GHB), which can cause problems in breathing, loss of consciousness, drowsiness, coma and even death ...
The work "Lego" is an installations on Plexiglas made out of children's stickers purchased in the Chinese mall (New Belgrade's Quarter 70), that are made in China.The teasting of the samples of the stickers (from the istalacion) in the Institute for Pablic Health of Serbia “ Dr. Milan Jovanovic Batut” showed that the stickers were toxic. The lab results showed that the stickers present a health risk because they contain a much higher level of phthalate than allowed. According to Serbian laws the level of phthalate in the plastic parts of the toy may not rise over 0.1%. The level of phthalate in the samples of stickers was over 9.4%!
Phthalates are group of chemicals used most commonly as plasticizers(substances added to plastic in order to increase its flexibility).It has been proven that phthalates are causing infertility among men and that these substances are harmful for the human health, working and living environment.
Lego (Toxic stickers), object,stickers on clirit, 120x160cm,2012